10th Floor creates statement shoes designed to turn heads, and crafted to last. Inspired by the idea that shoes are like sculpture for the feet and should feel like a collector’s item.
Every pair is crafted with precision and intention.
We don’t just wear shoes. We display them, archive them, fall in love with them. At 10th Floor, we believe you shouldn’t have to compromise on design, detail, or materials just to afford them.
Founded by fashion industry insider Fiona Brown, 10th Floor is grounded in over two decades of experience in trend, design and production.
Fiona held senior buying roles at ASOS and Primark before launching 10 Studio—her global footwear design and sourcing agency, trusted by leading brands across the UK, US, and Europe.
Having worked with world-class footwear manufacturers in Spain, Portugal, and China, Fiona understands the craftsmanship behind a great shoe—and the markup the luxury industry often applies.
“As a fashion buyer - I’d treat myself to one designer pair a season, but I always knew the price was wild. I wanted to give other women that same sense of confidence and craftsmanship—the full luxury experience, without the price tag that makes it unattainable.”
Originally co-founded with long-time collaborator Kim Kelly, who continues to design alongside Fiona and remains closely involved in the brand.
