privacy policy

Last updated: June 2026

Welcome to 10th Floor.

10th Floor Limited ("10th Floor", "we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, make a purchase, subscribe to our marketing communications or otherwise interact with us.

Information We Collect

When you visit our website, place an order, subscribe to our newsletter or contact us, we may collect:

• Name
• Email address
• Shipping and billing address
• Phone number
• Payment information
• Order history
• Device and browsing information
• IP address
• Marketing preferences

We collect this information when you:

• Make a purchase
• Subscribe to our emails
• Contact us directly
• Browse our website
• Interact with our advertising or marketing campaigns

How We Use Your Information

We use your personal information to:

• Process and fulfil orders
• Provide customer support
• Manage returns and refunds
• Send order confirmations and shipping updates
• Improve our website, products and services
• Detect fraud, security risks and misuse of our website
• Comply with legal and regulatory obligations
• Send marketing communications where you have consented to receive them

Under applicable data protection laws, we rely on the following legal bases:

• Performance of a contract – to fulfil orders and provide our services
• Legitimate interests – to improve our business, website and customer experience
• Legal obligations – to comply with tax, accounting and consumer protection requirements
• Consent – where you have agreed to receive marketing communications

Marketing Communications

If you subscribe to our mailing list, we may send you updates about new arrivals, launches, promotions and brand news.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Payments

Payments are processed securely through trusted third-party payment providers. We do not store full payment card details on our servers.

Cookies & Analytics

We use cookies and similar technologies to improve your browsing experience, analyse website performance and support our marketing activities.

These may include:

• Essential website cookies
• Analytics cookies
• Advertising and retargeting cookies
• Preference and functionality cookies

We may use services including:

• Shopify
• Meta (Facebook and Instagram)
• Klaviyo
• Google Analytics
• Other marketing and analytics providers as required

These services may collect information about how you interact with our website, products and marketing communications.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

Sharing Your Information

We may share your information with trusted third parties who help us operate our business, including:

• Payment providers
• Shipping and fulfilment partners
• Marketing platforms
• Website providers
• Analytics providers

We only share information necessary for these services to operate. We do not sell your personal information.

International Transfers

Some of the service providers we work with may process personal information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we take reasonable steps to ensure it remains protected and handled in accordance with applicable data protection laws.

Data Retention

We retain personal information only for as long as necessary to:

• Fulfil orders
• Provide customer support
• Meet legal, tax and accounting obligations
• Resolve disputes
• Enforce our agreements

When personal information is no longer required, we will securely delete or anonymise it where appropriate.

Your Rights

Depending on your location and applicable laws, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your personal information
• Restrict or object to certain processing activities
• Withdraw consent for marketing communications
• Request a copy of your personal information in a portable format

To exercise any of these rights, please contact us using the details below.

If you are located in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Security

We take reasonable precautions to protect your information from misuse, loss, unauthorised access or disclosure. However, no online transmission or storage system can be guaranteed completely secure.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

If you have any questions about this Privacy Policy or your personal information, please contact:

10th Floor Limited

Email: info@10th-floor.com

Governing Law

This Privacy Policy is governed by the laws of England and Wales.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements or operational needs. Any updates will be posted on this page.