10th Floor is inspired by women who break the rules, daring to differ from society’s expectations, while using fashion as a form of self-expression. We view every day as an opportunity for inspiration and to transcend our limitations.
Our mission is to encourage women to be their truest selves and celebrate their individuality and personal style through wearing our designs.
Accomplished as a former Fashion Buyer, Fiona has a background of two decades in the fashion industry. Her passion is innovation through merging modern design with vintage details to create something unique. For the last ten years, she has travelled globally to source, design and develop women’s fashion shoes.
She met Kim while working in the British Footwear Industry and recognised her extraordinary talent in designing cutting edge glamorous shoes.
They joined forces to create 10th Floor identifying a gap in the contemporary market for luxurious statement shoes with a heightened focus on design detail, materials, and fit, at a democratic price tag.